The Core Collection

Timeless yet traditional, a classic shirt should be the one item you base an entire look on. That means the style you choose should not only be tailored to perfection but you should also look for shirts crafted from the finest materials in a style that fits in with your lifestyle. Enter our core collection. Our core collection range is exactly that; core. It is a collection of shirts that today’s man should have in his wardrobe. Exquisite tailoring, fine materials and quality craftsmanship feature in every style, providing the perfect focal point to every outfit.



Hand designed in Britain, our range of shirts come in a wide variety of styles, colours and fits. As a trusted British brand with 80 years in the shirt making industry, we’ve been at the forefront of innovation for quite some time. Our core collection ranges from Non-Iron styles to our award-winning Paradigm Shirts in sizes 15” to 23” at varying price points to suit every budget. To help you find your desired look, we’ve explained what each and every style is.



Paradigm


Look no further than our award-winning Paradigm range for luxury, all day comfort and immaculate styling. A truly high performing shirt to meet the toughest demands of a modern business man. Our Paradigm shirts are 100% Cotton yet are non-iron – setting them apart from all others. Exquisitely crafted from a luxurious 100% Cotton micro twill fabric, the shirts feature a deluxe silky finish, resulting in a cool and luxuriously smooth feel. The Paradigm range is also anti-allergenic avoiding any skin irritation that may result from certain fabrics. The collection features a wide variety of colours, patterns and in both single and double cuffs.